Terms of Service
Effective date: August 12, 2026
Agreement to these terms
These Terms govern your use of FollowThrough AI (“FollowThrough,” “we,” “us”), operated by James LaLone Consulting, LLC. By creating an account or using the service, you agree to them. If you do not agree, do not use the service.
What FollowThrough is, and who agrees to what
FollowThrough lets coaching professionals give their clients automated accountability phone calls and text reminders between sessions. Two different parties use it, and they agree to different things:
- Coaches hold the paid account. A coach agrees to these Terms in full, is responsible for their own clients’ data, and is responsible for having the authority to invite each client they add.
- Clients are invited by a coach, or sign up directly. A client agrees to receive the calls and messages they have explicitly consented to, and to the acceptable-use terms below. Clients are not charged.
FollowThrough is an accountability and follow-through tool. It is not medical, mental-health, nutritional, or other professional advice, and it does not replace care from a licensed professional.
SMS messaging program
What it is. Automated call and text reminders sent to coaching clients on behalf of their coach, about that client’s own scheduled coaching calls. Messages identify the coach or coaching practice by name.
Frequency. One reminder before each scheduled call. Frequency follows your own call schedule, typically 2 to 3 messages per week and never more than 4. You never receive more than one reminder per call attempt.
Message and data rates may apply.
Opting out and getting help. Reply STOP to cancel text messages (STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT also work). Reply START to resume. Reply HELP for assistance, or email jameslalone@followthrough.coach. Stopping messages does not cancel your coaching calls. Those are managed separately in your account.
Phone number ownership. By providing a mobile number, you confirm that you are the subscriber of that number or are authorised to consent on the subscriber’s behalf, and you agree to tell us if you stop using it.
Accounts and coach responsibilities
You are responsible for keeping your login credentials secure and for activity under your account. To protect your account, we may verify the phone number you provide by sending a one-time passcode (OTP). That passcode is used only to confirm the number and sign you in. Coaches are additionally responsible for:
- Only inviting clients who have authorised them to do so, and only entering client information they are permitted to share.
- The accuracy of goals, commitments, and coaching instructions they configure for a client.
- Complying with the laws that apply to their own practice, including any professional licensing or record-keeping obligations.
Acceptable use
You agree not to:
- Add a phone number you are not authorised to contact.
- Use the service to send marketing, promotional, or unsolicited messages.
- Use it for emergencies, crisis support, or any situation needing an immediate human response.
- Attempt to access another user’s account or data, or probe or disrupt the service.
- Resell or white-label the service without our written permission.
What happens when a subscription lapses or consent is withdrawn
If a coach’s account is paused, past due beyond its grace period, or cancelled: scheduled calls for that coach’s clients stop being placed, and any calls already queued are cancelled along with their reminders. Existing account data, call history, and transcripts remain available and are not deleted by this alone.
If a client replies STOP: text reminders stop immediately. Scheduled coaching calls continue unchanged, because opting out of messages is not the same as withdrawing consent to be called.
If a client revokes calling consent in their settings: calls stop immediately, queued calls are cancelled, and the client’s schedule is deactivated until consent is granted again.
If a client pauses their schedule: no calls are placed while paused, and queued calls are cancelled. The client can resume at any time, unless an administrator paused the account, in which case they must contact their coach.
Fees
Coaches pay for the plan they select. Clients are never charged. Pricing, included check-ins, and any usage rates beyond those included are shown at signup and in the coach’s billing settings. Specific billing terms, including refunds and cancellation, are set out at checkout and in your billing settings.
Disclaimer of warranties
The service is provided “as is” and “as available,” without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that calls or messages will always be delivered on time or at all, because delivery depends on mobile carriers and third-party providers outside our control. We do not warrant that AI-generated summaries or transcripts are accurate or complete.
Limitation of liability
To the maximum extent permitted by law, neither James LaLone Consulting, LLC nor its suppliers will be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or data, arising from your use of the service. Our total liability for any claim relating to the service will not exceed the fees you paid us in the twelve months before the claim arose.
Nothing in these Terms limits liability that cannot be limited under applicable law.
Termination
You may stop using the service and close your account at any time. We may suspend or terminate an account that breaches these Terms, that we reasonably believe is being used to contact people without their consent, or where required by law or by our providers. On termination, scheduled calls and reminders stop. Data handling after termination is described in our Privacy Policy.
Governing law
These Terms are governed by the laws of the State of California, without regard to its conflict of law rules. Any dispute will be brought in the courts of Riverside County, California.
Changes to these terms
We may update these Terms. We will change the effective date above, and for material changes we will give notice before they take effect. Continuing to use the service after that means you accept the updated Terms.
Contact
James LaLone Consulting, LLC
69490 Henderson Rd, Desert Hot Springs, CA 92241
Email: jameslalone@followthrough.coach
See also our Privacy Policy.