Privacy Policy

FollowThrough AI (“FollowThrough,” “we,” “us”) is a service that coaching professionals (personal trainers, nutrition coaches, life coaches, and similar practitioners) use to send their clients automated accountability phone calls and text message reminders about scheduled coaching calls.

Coaches sign up for FollowThrough and invite their clients. Clients receive the calls and texts. This policy covers both groups.

This service is operated by James LaLone Consulting, LLC, 69490 Henderson Rd, Desert Hot Springs, CA 92241.

What the messaging program is. If a client opts in, FollowThrough sends a short text reminder shortly before each scheduled coaching call. The message identifies the coach or coaching practice the reminder is for. Clients can reply to push a call back or skip it for that day.

Who messages come from. Messages are sent by FollowThrough on behalf of the client’s coach or coaching practice, and identify that coach or practice by name. They are sent from the same phone number the coaching calls come from.

Message frequency. Clients receive one reminder message before each scheduled call, plus a short confirmation if they reply. Because clients choose which days they are called, frequency varies with each client’s own schedule. Typically 2 to 3 messages per week and never more than 4. You never receive more than one reminder per call attempt, so the number follows the schedule you chose.

Phone number data. We collect the mobile number a client provides during setup, or that their coach provides on their behalf and the client confirms. It is used solely to place coaching calls and send the reminders described above. It is stored in our database with access restricted to the client, their connected coach, and our administrators.

Message and data rates may apply.

Consent is not a condition of purchase. Agreeing to receive text messages is not required to buy or use FollowThrough. Clients who decline text reminders still receive their scheduled coaching calls exactly as normal.

How to opt out. Reply STOP to any message to stop receiving text reminders. We also recognise STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT. Opting out stops text messages only. It does not cancel your coaching calls, which are managed separately in your account settings. Reply START to resume receiving text reminders.

How to get help. Reply HELP to any message, or contact us at jameslalone@followthrough.coach.

Your phone number is used to place coaching calls, send the reminders you opted into, and (as described below) to verify your account. We may send a one-time passcode (OTP) to your mobile number to confirm that you own it or to sign you in. That passcode is valid for a short time, is used only to verify the number and log you in, and is not used for marketing.

The phone number you provide is stored with access restricted to you, your connected coach, and our administrators. It is not sold, and it is not shared for marketing or promotional purposes.

Account information. Name, email address, and password (stored hashed, never in plain text). Coaches additionally provide a practice name and professional category. The phone number you provide is covered by the Phone number and one-time passcodes section above.

Coaching information. Goals, the reasons those goals matter to you, what you are working on, follow-through history, and your call schedule and time zone.

Call content. Coaching calls are recorded and transcribed. We store the transcript, an AI-generated summary, the call’s duration and outcome, and any barriers or next commitments identified during the call. Clients explicitly consent to this before any call is placed.

Consent records. We keep a record of which permissions you granted and when, including consent to AI-voice calls, recurring calls, call recording, and text messages. These records are append-only.

Technical information. Basic request and error logs, and a hashed form of the IP address used at signup to limit abuse. We do not store raw IP addresses for that purpose.

We do not use advertising trackers, and we do not sell personal information.

• To place scheduled coaching calls and send the reminders you opted into.
• To give the AI coach the context it needs for a useful conversation: your goal, current commitment, streak, and what came up last time.
• To show your connected coach the information you have chosen to share with them.
• To operate, secure, and support the service.
• To meet legal obligations, including keeping records of consent.

If you were invited by a coach, you control what that coach sees, by category: goals, commitments, progress metrics, call summaries, barriers, next commitments, and full call transcripts. Transcript sharing is off unless you turn it on. You can change these permissions or revoke a coach’s access entirely from your settings at any time.

We share information with the following processors only to the extent needed to run the service. We do not sell personal information, and we do not share mobile numbers or opt-in data with anyone for marketing purposes.

• Supabase: database, authentication, and file storage.
• Vapi: placing and transcribing the AI coaching calls.
• Twilio: delivering and receiving text messages, and carrying the phone calls.
• Resend: transactional email such as account confirmation and coach invitations.
• Lovable: application hosting.

We may also disclose information where required by law, or to protect the rights and safety of our users.

We keep your account and coaching information for as long as your account is active. Call transcripts are retained for 24 months, after which the raw transcript is deleted automatically by a scheduled job rather than on request. The rest of the call record — the summary, the duration and the outcome — is kept, along with related client data such as barriers and next commitments derived from calls, for 24 months. Consent records are retained for 5 years after the coaching relationship ends, because they evidence the permissions you granted. After you request deletion, we remove your information within 30 days, except where we are required to keep it.

You may request a copy of your information, ask us to correct it, or ask us to delete your account and associated data. Depending on where you live, you may have additional rights under laws such as the GDPR or the CCPA, including the right not to be discriminated against for exercising them. To make a request, contact us at jameslalone@followthrough.coach.

You can withdraw consent at any time: revoke calling consent in your settings to stop calls, or reply STOP to a text to stop messages.

FollowThrough is not intended for anyone under 18, and we do not knowingly collect information from children.

We may update this policy. When we do, we will change the effective date above, and for material changes affecting how we message you, we will notify you before the change takes effect.

James LaLone Consulting, LLC
69490 Henderson Rd, Desert Hot Springs, CA 92241
Email: jameslalone@followthrough.coach

See also our Terms of Service.